Market Profile
Comprised of one of the wealthiest populations in America, LA DMA residents continue to earn more and spend more than almost every other major U.S. market, ranking second only to New York and ahead of Chicago and San Francisco in total buying income and retail sales.
The Los Angeles Newspaper Group is a significant part of the LA DMA. In fact, the Los Angeles Newspaper Group represents nearly 60% of its population and buying power.
"If California was a country,
its economy would rank 7th
highest
in the world, while the LA DMA would rank 10th."
in the world, while the LA DMA would rank 10th."
| LA DMA | LANG Market | % of DMA | |
| Total Population | 18,252,288 | 9,997,685 | 55% |
| Total Households | 5,843,104 | 3,155,834 | 54% |
| Total Effective Buying Income | $369 billion | $197 billion | 53% |
| Total Retail Sales | $198 billion | $108 billion | 55% |
| Total Consumer Expenditures | $326 billion | $178 billion | 55% |
Source: 2008 Claritas
